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Cellfish Marvel’s The Avengers Live Wallpaper Android App Reaches 1.3 Million Downloads

New York, NY, May 16, 2012 – Marvel’s The Avengers Live Wallpaper Android personalization app, created by Cellfish, has been downloaded 1.3 million times, driven by the massive success of Marvel Studios’ blockbuster movie.

“We’re thrilled with fans’ response to our Marvel’s The Avengers Live Wallpaper app for Android. Clearly, people want to carry a little bit of the movie experience with them all the time, and our personalization options have responded to that need,” said Julien Mitelberg, Co-Founder and Chief Operating Officer of Cellfish.

The free version of Marvel’s The Avengers Live Wallpaper app features Hulk and Thor, as well as the Super Hero team’s iconic logo displayed against an animated backdrop with lighting, smoke effects, and sky movement, with fun options like a “screen crack” message and call alert. Premium versions allow users to add all of the Avengers characters to the scene, and unlock more individual character wallpapers such as Iron Man and Captain America.  In addition, the premium versions include ringtones of audio clips from the film, and soundboard effects, where when users tap a character they hear phrases from the film. The premium Live Wallpaper and ringtone bundle is now available for only $1.99. Marvel’s The Avengers Live Wallpaper app for Android is available here: http://bit.ly/IIcyUg.

About Marvel’s The Avengers
Marvel Studios presents “Marvel’s The Avengers”—the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012.“Marvel’s The Avengers” is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film was released May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment 
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.

About Cellfish 
Cellfish is a leading publisher of mobile and social applications targeted at music, sports and entertainment fans. Headquartered in New York and with offices in Los Angeles, Paris, Montreal and Dusseldorf, Cellfish brings together the very best in original and licensed content and applications, distributed through its own marketing network as well as through partnerships with the leading operators, media companies and app stores.