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Press COVERAGE Unveils First Mobile-Generated Collective Artwork at New York Fusion Painting Workshop

Cellfish Media Provides International Fusion Painters Innovative Tool to Express Themselves Collectively

NEW YORK, NY, July 12, 2007 —, the online mobile entertainment portal, announced today that it has partnered with an international art workshop, led by teaching artists Olivier di Pizio and Gonzalo Belmonte of the Ateliers des Beaux-Arts de la Ville de Paris, to create the first-ever mobile-generated collective artwork on its Fusion Art channel (

The workshop will bring together 20 French and American painters to create a provocative experience through art collaboration. Di Pizio and Belmonte have applied this unusual collective approach to studio work for over 15 years, creating work based on exchange and fusion. Each participating artist provides ephemera from his or her own life photographs, documents, and other items of personal significance and uses them as a part of the sharing and creation process.

For the first time, these artists also will be using camera phones to populate a collective media blog on in real time. Internet users will be able to access this intimate look at the workshop on, as well as receive the artists creations instantaneously on their cell phones by clicking on the subscribe button on The collective digital creation will be displayed at an exhibition at the FIAF Gallery in New York, July 16, 27.

We wanted to offer to the most innovative of all audiences artists to see how they leverage our technology to create new forms of expression and communication, said Fabrice Sergent, CEO of Cellfish Media. Their work will provide Internet users with a first glimpse of what we believe will become the ultimate tool for instantaneous collective expression.

Cellfish Media, a pioneer and leader in original mobile content creation and distribution in Europe and North America, said it envisions applying this new digital experience to larger scale projects, such as festivals, concerts, public displays and fashion shows.

About the Exhibition

Free and open to the public, Monday, July 16, through Friday, July 27.

FIAF Gallery at the French Institute Alliance Française, 22 East 60th Street, New York

Gallery Hours: Monday through Thursday 11 am to 6 pm; Friday 11 am to 4 pm

To arrange a press visit to the workshop taking place July 9-13, call FIAF Press Director Mark Rizzo at 646-388-6677.

About Cellfish Media
Cellfish Media creates and publishes original brands, such as Barrio Mobile, BlingGames and the widely acclaimed BlingTones, the world’s first wireless record label. It also distributes third-party content for mobile phones, including ringtones, wallpapers, videos, animations, games and applications, partnering with today’s biggest names in entertainment. Cellfish Media benefits from best-of-breed, proprietary platforms to deliver content to more than 350 million consumers through its direct-to-consumer channels, as well as through partnerships with major wireless carriers, media companies and brands. The company’s operations are headquartered in New York City, with offices in France and Germany, bringing together a team of 320 skilled professionals focused on enriching the mobile consumer experience. Cellfish Media is partially owned by Lagardère SCA, one of the largest media groups in the world; by Humagade Group Inc., a partner of Desjardins Venture Capital; Solidarity Fund QFL; and by the Telecom Media Fund, formed by Trio Capital and Caisse de dépôt du Québec. Learn more by visiting