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First Mobile-Generated Collective Artwork Created on Cellfish.com by 25 Fusion Painters

First Mobile-Generated Collective Artwork Created on Cellfish.com by 25 Fusion Painters at Betty K Mix Studio: Cellfish Media Partnered With Betty K Mix Studio Art Workshop to Create the First Live Mobile Generated Collective Blog and Digital Artwork

Cellfish.com, the online mobile entertainment portal, successfully conducted the first mobile generated live group blog in partnership with Betty K Mix Studio, a fusion painting workshop which gathered 25 painters from all over the world in New York last week.

NEW YORK August 3, 2007

Cellfish.com’s Fusion Art channel (http://fusionart.cellfish.com) provided users with an unprecedented live access to the workshop, accessible both on computers and cell phones, and entirely produced with regular cell phones broadcasting over the air.

“Using Cellfish in the workshop was a brilliant experience,” says artist Franck de Las Mercedes. “It allowed me to share this wonderful experience with friends and the world; but it also allowed me to witness my own painting process day by day and allowed others to see an artist in the act of creating a work of art.”

During the workshop, the artists took thousands of pictures, ranging from their paintings to their vision of the City, and uploaded them live on the Fusion Art Channel. Visitors were also able to subscribe to the profiles and receive the stream of pictures on their cell phones.

“As an artist and entrepreneur, I have always been interested in how technology can open new avenues for creativity,” said Betty K, founder of the Betty K Mix Studio. “Cellfish gave us the unique opportunity to use the cell phone as a digital brush and the web as a canvas.”

Each artist had a blank panel reserved on the Fusion Art Channel (http://fusionart.cellfish.com), and populated the page with pictures taken from their Motorola Razor camera phones, with no specific installation required. Users were able to follow the creative process of fusion painting as-it-happened, from the studio set up to the art opening.

“Thanks to cellfish.com I had a fantastic experience participating in the Betty K mixed workshop and sharing my art instantly via mobile phone and the internet to my friends and art lovers. The quality of the color and clarity of the pictures on cellfish.com is superb. I had numerous compliments about it,” stated artist Sylvana Miceli.

“Cellfish.com wants to become an ideal destination for communities on-the-go,” said Fabrice Sergent, CEO of Cellfish Media LLC. “We want to allow people to share emotions as they happen; it was therefore natural that we participated in this creative whirlwind.”

Cellfish.com says this experiment is the first of a series of initiatives bridging the gap between mobile and web.

About Cellfish Media
Cellfish Media creates and publishes original brands, such as Barrio Mobile, BlingGames and the widely acclaimed BlingTones, the world’s first wireless record label, all available on its flagship portal, http://www.cellfishmedia.com. It also distributes third-party content for mobile phones, including ringtones, wallpapers, videos, animations, games and applications, partnering with today’s biggest names in entertainment. Cellfish Media benefits from best-of-breed, proprietary platforms to deliver content to more than 350 million consumers through its direct-to-consumer channels, as well as through partnerships with major wireless carriers, media companies and brands. The company’s operations are headquartered in New York City, with offices in France and Germany, bringing together a team of 320 skilled professionals focused on enriching the mobile consumer experience. Cellfish Media is partially owned by Lagardere SCA, one of the largest media groups in the world; by Humagade Group Inc., a partner of Desjardins Venture Capital; Solidarity Fund QFL; and the Telecom Media Fund, formed by Trio Capital and Caisse de depot du Quebec. Learn more by visiting http://www.cellfishmedia.com.