REVOLT Partners with ToneMedia to Launch Video Player Featuring Exclusive Music Content Targeting Millennials Online
New Partnership To Pair Programming and Music Content on Top Digital Music Properties for 18 to 24-year-olds in the U.S.
NEW YORK, NY (March 10, 2014) — Through a groundbreaking partnership, REVOLT and ToneMedia announced an effort to pair the music network’s original programming with ToneMedia’s music platform. Beginning on March 10, 2014,ToneMedia will host a customized video player across its top-ranking music properties, which will feature exclusive clips from REVOLT original programming, such as interviews, performances and highlights from REVOLT News, “REVOLT Live,” “In Harms Way,” and “The Gate.”
“We recognized a white space in the digital landscape for a deeper music experience for fans searching for content, and worked with ToneMedia to develop a custom solution that pairs our special blend of programming that is fresh and unique to a growing audience of hyper-connected millennials,” said REVOLT CEO Keith Clinkscales. “This partnership represents a strategic goal to make music content easily accessible in a way that allows us to integrate brands that appeal to millennials through a platform that delivers content in a hyper-targeted and relevant manner.”
The ToneMedia platform, which includes sites like musiXmatch, SongMeanings, AZLyrics, Bandsintown and SongLyrics, was built around the passionate behavior of music enthusiasts connecting, surfing, sharing and engaging with music content. ToneMedia’s patent-pending targeting predicts consumer behavior based on music preference, providing sophisticated, multi-level engagement for advertisers and marketers across the web and mobile.
“Given our position as attracting the No. 1 composition of 18 to 24 year olds on the Web, the idea to partner made great sense,” said Val Katayev, CEO of ToneMedia. “We are proud to help boost the launch of REVOLT with an additional audience of 55 million and are excited to create a new video advertising offer for brands looking to reach millennials and music fans.”
To see a live demo of the REVOLT Player, please visit: http://ow.ly/uqy0N
For images and screenshots, please visit: http://ow.ly/uqy3q
ABOUT REVOLT MEDIA & TV
REVOLT is the new #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast in October 2013, REVOLT is available on Time Warner Cable, Comcast and Century Link in over 40 of the top 50 U.S. markets including New York City, Los Angeles, Chicago, Miami, Boston, Atlanta, and DC.
ToneMedia is the world’s largest advertising platform across digital, email, social and mobile built solely around music content – reaching 120M fans worldwide every month. We connect brands with music artists and their fans based on search preferences and consumer buying habits, providing sophisticated, multi-level engagement for advertisers and marketers across the web and mobile. We currently work with over 50 exclusive publishers, reaching 55 million unique U.S. visitors every month, including 23 percent of all 18 to 24-year-olds in the U.S. ToneMedia is comScore ranked as the second largest cross-platform digital music property after VEVO and the No. 1 mobile property in music. ToneMedia is owned by Cellfish Media, Inc. For more information, visit www.tonemedia.com or @ToneMedia1.