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ToneMedia Appoints Media Industry Veteran Cliff Paulson To Lead Sales Efforts

May 24, 2012 (Music Industry News Network) -- ToneMedia, the leading digital media company that connects advertisers with their target audiences based on music preferences, announced the addition of Cliff Paulson to their executive team. Cliff will lead the company's sales efforts, bringing more than 17 years of sales experience from online media properties and video platforms including Adconion, ScanScout and Vibrant Media. Cliff joins in the new role of EVP for Sales and Marketing at ToneMedia.

Built around the most searched category on the web - music content and lyrics - the ToneMedia platform consists of more than 100 online music content and lyric publishers that reaches 120 million global consumers and 55 million consumers in the US every month. ToneMedia taps into its huge consumer audience to deliver hyper-targeted advertising - ToneTargeting - based on visitors' musical preferences.

"Cliff is a trusted online media expert who understands how to connect advertisers to the audiences they seek with rich brand experiences. He brings with him years of experience in brand marketing and sales team management which will truly help ToneMedia continue its growth as a leading advertising platform and technology solution. We're excited especially because of Cliff's great understanding and experience in targeted digital advertising and audience solutions," said Val Katayev, CEO of ToneMedia.

In his new role, Cliff will be responsible for leading all facets of media and sales revenue at ToneMedia, including the overall sales strategy, exploring new market segments, managing existing clients, and expanding the client base. With the arrival of Cliff, ToneMedia will also be adding more sales executives in Los Angeles, Chicago and New York, all of whom will report to Paulson.

"ToneMedia is making online advertising smarter, more targeted, and more effective by delivering better results. Their technology platform, powered by ToneTargeting has consistently proven to outperform industry standards for key national clients" remarked Paulson. "I am looking forward to growing both our team and the product and platform as we continue to expand and innovate across the digital landscape."

About ToneMedia
ToneMedia connects leading advertisers with consumers through the power of music content and lyrics. Using its proprietary data analytics, targeted content is delivered to consumers who visit ToneMedia sites through the most searched category on the web -- music and lyrics. Through its 100-plus content publishers, ToneMedia reaches 55 million unique monthly visitors in the US and engages with more music fans than Yahoo!, and Pandora, including 40 percent of all 18-34 year olds. Covering all musical interests and genres, ToneMedia analyzes and monetizes music content by matching buying behavior to musical tastes. To make this connection, ToneMedia taps into its comprehensive database of active brand consumers and examines their habits across the digital landscape to deliver the most targeted, compelling content. For more information, please visit